Course General Description

The world is heavily dependent on the service industry and there are multiple domains in the industry which require modular service design for intangible products which could be easily accessible and user-friendly. Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

School General Description

D J Academy of Design is one of the units of illustrious GKD Charity Trust founded by Lakshmi Machine Works Ltd (LMW), a major industrial group in India. GKD Charity Trust was set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G K Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand.