Course General Description

The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intangible part connected to the relation among product, user and the surrounding system. The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centred approach, his work is featured by sympathy between people and projects sustainability.

School General Description

The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli. The school is organized into four disciplines: Design, Fashion, Visual Communication and Management. It is spread over nine cities—Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo—and thirteen locations which occupy more than 50,000 square meters of space.[3] It offers 29 different courses of three-year duration, in several languages: English, Italian, Spanish and Portuguese. These courses are attended by about 10,000 students every year, totaling to more than 90,000 students, for the Institute's forty-year history.