Central Saint Martins
Introduction to Experience Design
This course is the perfect fit for students aiming to learn more about experience design, for brand, product or service innovation.| Length | 3 to 4 weeks |
| Effort | 3 hours per week |
| Price | £ 360 |
| Subject | Design |
| Level | Any |
| Languages | English |
| Video Transcripts | None |
Experience design is a set of design practices focussed on creating positive emotions, impressions and memories which create an impact on the target audiences. It can be applied to services, products, user journeys, spaces, and events, and is considered the next frontier for differentiation in increasingly competitive markets. In this Experience Design course you will learn how to use design, spatial and behavioural strategies to design and project the experience you want your brand, product or service to deliver.
Each week will you will learn a new set of concepts, tools, and techniques, and will be given a practical assignment to put them into practice, allowing you to learn by applying and doing. The following week the tutor will provide you with individual feedback, posing questions and reflections to help you master the subject.
What you'll learn
By the end of the course you will have:
- Conducted a social and technology environment analysis
- Conducted visual research on behavioural patterns
- Understood the structure of a positive experience vs. a bad experience
- Increase your creative capabilities through design management
- Created a project capable of expanding your portfolio and present to potential clients.
Course syllabus
- Introduction the design of experiences
- Relevance of experience in a digital world
- Designing memories
- Designing experiences for users vs. Experiences for clients
- How to structure an experience
- Designing the beginning and end of experiences
- Perception and illusion
- Managing lasting experiences
Meet the instructors
Iñaki Arbelaiz Is a trained MsC Architect and Urbanist, MsC Industrial Design and UX, and has an extensive international experience working on spatial innovation and urban behaviour, innovation systems design and roll out, and creative and service-oriented organizational design. This experience includes work on areas of urban invigoration in Russia, Italy, Spain, United Kingdom and Netherlands. Current projects include the Creative Systematic for the Basque Culinary Centre and Innovation Service Design for Ferrovial-Amey UK. He is also a visiting practitioner on the MA Innovation Management programme at Central Saint Martins.