Central Saint Martins
Packaging Design for Beginners
This course will be valuable to anyone with interest in design and the world of packaging and branding.| Length | 3 to 4 weeks |
| Effort | 3 hours per week |
| Price | £ 360 |
| Subject | Design |
| Level | Beginner |
| Languages | English |
| Video Transcripts | None |
This course aims to give you an insight into the packaging design process from initial research to developing brand concepts and the brand personality, through to the design concept, mock ups and presentation. During the course you will look at the dynamic, intertwined, relationship between packaging and branding. Packaging plays a vital role in forming part of a brands personality, the physical manifestation of the brand. The packaging is often a brand's first point of contact with the consumer so it is the vehicle upon which a brand communicates its message. If you separate the brand from packaging design you are left with an empty container, some fonts and colours.
What you'll learn
By the end of this course you will have gained valuable insight into the design process and it's varied disciplines. You will understand how to create a brand and it's packaging for the right market and how to visualise and present your ideas.
Course syllabus
Topics covered
- Understanding the brief
- Target market
- Research
- Retail environment
- Naming and branding
- Category cues
- Point of difference
- Structure
- Materials and print techniques
- Pacing and coding
- Typography and front of pack layout
- 3D mock ups
Meet the instructors
Kasia Rust
Kasia Rust is Creative Director of Burst* Ltd (http://www.burst-design.com), a branding design and Packaging agency working with mainstream and luxury brands. Clients include Superdrug, Primark, The Goodwood Estate and a variety of boutique brands. She is a graduate of Central Saint Martins and has taught as an associate lecturer on the CSM BA Graphic Design course as well as managing large scale CSM external projects for Hennessy and Louis Vuitton.
Kasia Rust is Creative Director of Burst* Ltd (http://www.burst-design.com), a branding design and Packaging agency working with mainstream and luxury brands. Clients include Superdrug, Primark, The Goodwood Estate and a variety of boutique brands. She is a graduate of Central Saint Martins and has taught as an associate lecturer on the CSM BA Graphic Design course as well as managing large scale CSM external projects for Hennessy and Louis Vuitton.