Michigan State University

Business of Games and Entrepreneurship

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case.
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Length 1 to 3 months
Effort 4 hours per week
Price Free
Subject Art, Business
Level Any
Languages English
Video Transcripts English
As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.

What you'll learn

  • Marketing Communications

  • Product Development

  • Planning

  • Entrepreneurship

Course syllabus

WEEK 1

Show Me the Money!

WEEK 2

Games are Made of People

WEEK 3

Pitching Your Game and Yourself

WEEK 4

Entrepreneurship and Starting a Company

Meet the instructors

Casey O'Donnell

Associate Professor

Media and Information