University of Virginia

Digital Product Management Specialization

Length 3 to 6 months
Subject Communication
Level Beginner
Languages English
Video Transcripts English

What you'll learn

Learners will go from idea to testable product hypotheses to team charter over the course of the specialization - essentially, the preparation a product manager spinning up a new program would execute. Specifically, you'll draft a focal positioning statement, personas, jobs-to-be-done, value proposition hypotheses, user stories, and integrate them into a team charter.

Course syllabus

Online

Meet the instructors

Alex Cowan - https://www.coursera.org/instructor/cowan