Course General Description

The Fashion and Design Management course qualifies students for management functions in the fashion, lifestyle and consumer goods industries. You will acquire analytical, communicative and creative skills. You will get to know the fashion market and its mechanisms, analyze international trends, understand textile design and technology, communicate brand features and successfully market products through different sales channels. Become a management professional for the creative industry. The course combines well-founded theory with a high level of practical relevance - through internships, corporate collaborations and trade fair visits. You can also complete an integrated semester abroad at the renowned Berkeley College in New York.

School General Description

Fashion, media, management and design - for 30 years the AMD Akademie Mode & Design has been training creative and business-oriented professions in the creative industries. Students and graduates from the campus locations in Hamburg, Düsseldorf, Wiesbaden, Munich and Berlin benefit from future-oriented educational offers, quality content, strong practical orientation and correspondingly good career prospects. Because the innovative course at AMD is geared to the future requirements of the industry and knowledge society and is characterized by exciting projects, workshops and cooperation with partners from business, society, art and culture. AMD has an international network of partner universities and, with its design department, has been the only private German university member in the International Foundation of Fashion Technology Institutes (IFFTI) - a global organization of leading university institutions in the fields of fashion design, clothing technology and fashion business , as well as related industries.