Course General Description

Do you find the connection between fashion, journalism, media and communication interesting? You have a passionate approach to fashion, are interested in film, music and design, have a talent for communication. Do you want to learn how to write journalistic texts, realize fashion productions as a photo series or film, or develop social media communication for fashion and lifestyle brands? The Fashion Journalism and Communication (BA) course imparts competencies in the areas of journalism, fashion, media, fashion staging, styling as well as communication and social media in connection with the requirement profiles of corresponding job profiles. “The advantage of AMD are the lecturers from the field, with whom important contacts can be made. Without AMD , I wouldn't be where I am today, ”says Kerstin Weng, InStyle editor-in-chief and AMD graduate.

School General Description

Fashion, media, management and design - for 30 years the AMD Akademie Mode & Design has been training creative and business-oriented professions in the creative industries. Students and graduates from the campus locations in Hamburg, Düsseldorf, Wiesbaden, Munich and Berlin benefit from future-oriented educational offers, quality content, strong practical orientation and correspondingly good career prospects. Because the innovative course at AMD is geared to the future requirements of the industry and knowledge society and is characterized by exciting projects, workshops and cooperation with partners from business, society, art and culture. AMD has an international network of partner universities and, with its design department, has been the only private German university member in the International Foundation of Fashion Technology Institutes (IFFTI) - a global organization of leading university institutions in the fields of fashion design, clothing technology and fashion business , as well as related industries.