Course General Description

Fashion constitutes a multi-billion dollar industry and spans out across the four corners of the globe. If you are business-savvy and have a creative mind, the Fashion Merchandising Program will take your talent to the next level. From the local to the international arena, fashion merchandisers work for apparel retailers or wholesalers to develop, analyse and implement effective fashion marketing strategies. Graduates of this program not only buy, sell and promote products but also grasp the fundamentals of the industry, manipulate current computer software applications used in the field and produce professional visual displays.

School General Description

Realizing the importance of professional skills and expertise in the export industry the government of Pakistan encouraged professional training institutes to be set up all over the country. Aiming to provide professional education, competitive (at par) with international quality standards, Iqra University was established in 1998 in Karachi. Today its distinctive campuses are successfully operating in all provincial as well as the federal capital of Pakistan. Management of Iqra University realized that the substantial growth of the fashion industry in Pakistan calls for unique fashion expertise. Hence in January 2000, Iqra University, Karachi, proudly enlarged the spectrum of study disciplines offered by founding Asian Institute of Fashion Design - an exclusively unique training centre of professional excellence and technical competence.