Course General Description

Advertising is made of ideas: a well-developed concept makes brands memorable and takes hold in the popular imagination. Advertising strategies seek to persuade, but the really good ones inspire. Art Directors create long-lasting imagery with impact, stirring emotion and influencing cultural change. In Advertising Design at CCS, you’ll learn to devise advertising strategies — based on research and consumer insights — that integrate digital and social media, content creation and user experience, print and television and study how innovative approaches to persuasion (viral and guerrilla marketing) have redefined the playing field. You’ll partner in teams to simulate the structure and demands of real-world advertising environments and start building a professional portfolio from day one.

School General Description

CCS provides you the opportunity to study at a world-class institution that not only gives you the knowledge to become a great artist or designer, but also the experience to prove it through your work. You’ll learn from professionals who know the ins and outs of their industries. You will benefit from small class sizes that offer more individual attention than you’ll find on other campuses.