Course General Description

Students who have completed the two-year Communication Design Foundation AAS program may apply to this two-year Advertising and Digital Design Bachelor of Fine Arts (BFA) program. The Advertising and Digital Design BFA program prepares students for advertising and design in the digital age. You’ll learn how to create work that sparks conversations and uses storytelling and engagement to shape culture, rather than just reflect it. FIT is a pioneer in integrating advertising and digital design. In fact, this was the first BFA program in the world to create specialized digital design courses such as Kinetic Typography, User Experience Design, Typography for Digital Content Design, and Digital Product Design. Our industry-inspired curriculum includes Concept Development, Strategic Planning, Art Direction, Design, Copywriting, Creative Technology, and an industry-related internship. Our curriculum also allows students to specialize in Branding, Copywriting, or Social Media—with elective credits.

School General Description

One of New York City’s premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic and industry partnerships, and commitment to research, innovation, and entrepreneurship. While our pedagogical mission is to prepare our students for professional excellence in design and business, our broader ethos is to foster creativity, inspire leadership, impart a global perspective, and educate students to embrace inclusiveness, commit to sustainability, and engage with community. We encourage students, scholars, teachers, and industry colleagues to cross traditional boundaries of both geography and disciplines. Together we strive to develop innovative design and strategic business solutions that will upend the status quo, create personal and professional opportunity, and have a lasting and sustainable global impact.