Course General Description

With so many words, sounds, and images competing for our attention, how do organizations get their message heard? Smart, well-planned advertising and marketing communications break through the media overload. From promoting a product to building awareness of a brand or an idea, a great campaign speaks directly to the audience. FIT's singular approach to education—blending theory with hands-on experience—immerses you right from the start in learning to create integrated marketing communications that work. You'll learn skills you can apply across a wide range of industries, from the top Fortune 500 companies to the local boutique. In this program, you will create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion. Guided by a faculty of practicing professionals, you will develop media plans and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. An internship at a top New York company provides industry experience. You'll graduate with an impressive foundation in marketing communications designed to showcase your talent and help you get the job you want.

School General Description

One of New York City’s premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic and industry partnerships, and commitment to research, innovation, and entrepreneurship. While our pedagogical mission is to prepare our students for professional excellence in design and business, our broader ethos is to foster creativity, inspire leadership, impart a global perspective, and educate students to embrace inclusiveness, commit to sustainability, and engage with community. We encourage students, scholars, teachers, and industry colleagues to cross traditional boundaries of both geography and disciplines. Together we strive to develop innovative design and strategic business solutions that will upend the status quo, create personal and professional opportunity, and have a lasting and sustainable global impact.