Course General Description

What made you pick that product off the shelf? It was probably the packaging design—the color, form, graphics, and typography—that made the difference. Packaging design makes brands tangible to consumers, making an emotional connection and influencing the decision to engage. In this intensive program, you will master the link between marketing strategy and design. You'll create innovative packaging for every kind of product, from food and beverage to beauty and personal care to toys and home products. Guided by our faculty of professional designers, you will work individually and in teams to hone your skills and develop expertise. Market-driven assignments are reinforced by in-depth study of branding strategies, trends, concept development, and environmental issues. You'll learn how to combine marketing information with an understanding of people, culture, and the consumer mindset. Most importantly, you will graduate with the specialized experience and the portfolio you need to join this compelling global discipline.

School General Description

One of New York City’s premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic and industry partnerships, and commitment to research, innovation, and entrepreneurship. While our pedagogical mission is to prepare our students for professional excellence in design and business, our broader ethos is to foster creativity, inspire leadership, impart a global perspective, and educate students to embrace inclusiveness, commit to sustainability, and engage with community. We encourage students, scholars, teachers, and industry colleagues to cross traditional boundaries of both geography and disciplines. Together we strive to develop innovative design and strategic business solutions that will upend the status quo, create personal and professional opportunity, and have a lasting and sustainable global impact.