Advertising Design (BA)

Hong Kong Polytechnic University

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paadmin@polyu.edu.hk
(852) 2766 5111

Course Info

Subject
Art and Design
Languages
English
Duration
4 years
Degrees
Bachelor

Course General Description

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable students to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students’ professional and generic competence sets it apart from other universities or colleges.

Disciplines

Visual Culture
Design History
Print Advertising
Advertising Design
Television Advertising

Requirements

Academic Transcripts
Letters of recommendation
Letters of statement
Portfolio
CV
English language proficiency

Grants and Scholarships

4M Industrial Development Limited Scholarship AB Concept Travelling Scholarship Artapower International Group Scholarship Bright Future Charitable Foundation Scholarship for Master of Design Scheme of School of Design Chan Hon Yin Couple Charity Trust Scholarship Design Students' Travel Fund Scholarship Dr. Ng Tat-lun Memorial Scholarship Dr. Tang Kui Ming Scholarship First Initiative Foundation Design Scholarship etc

Course Notable Academia

Francis Hung
Alan Kan
Pui Yuen Lee (Vincie)
Stefan Rudolf Sonntag
KC Tsang
Man To Yiu

School Info

Region
Asia
Country
China
City
Hong Kong
Year of Establishment
1937
Number of students
27,088
QS Rank
106
THE Rank
159
Webometrics
203

School General Description

The Hong Kong Polytechnic University (PolyU) is a public research university located in Hung Hom, Hong Kong. The history of PolyU can be traced back to 1937. It became a fully accredited university in 1994 and is one of the government-funded degree-granting tertiary institutions. PolyU consists of 8 facilities and schools, offering programmes covering applied science, business, construction, environment, engineering, social science, health, humanities, design, hotel and tourism management. The university offers 220 postgraduate, undergraduate and sub-degree programmes for more than 32,000 students every year. It is the largest UGC-funded tertiary institution in terms of number of students.

School Contacts

polyu.edu.hk
paadmin@polyu.edu.hk
(852) 2766 5111

Connections with Businesses

Go Greenorg
Caring Organisation
HingKong Airlines
The Jardine Engineering Corporation
Civil Aviation Department
HAECO
HAESL
Cathay Pacific

Connections with other Schools and Educational Institutions

Pacific RIM Research Libraries Alliance
China Academic Library & Information System
Online Information Library Systems
Joint University Librarians Advisory Committee
Construction Industry Institute Hong Kong (CII-HK)

School Notable Alumni

Vivienne Tam
Wong Kar-wai
Gigi Leung
Raman Hui
Kade Chan
Paul Wong
Alice Mak
Pinky Lai

School Notable Academia

Kim Man Lui

Exchange Programmes

Hong Kong Polytechnic University offers overseas exchange programmes in the following universities:
MC_NY - Marist College (Poughkeepsie New York Campus)
NCSU - North Carolina State University
UD - University of Delaware
KSU - Kent State University
FIT - The Fashion Institute of Technology
Cornell - Cornell University
KU - Kingston University
NTU - Nottingham Trent University
DMU - De Montfort University
MMU - Manchester Metropolitan University
WSA - University of Southampton (UoS), Winchester School of Art
UWE - University of the West England
UM - The University of Manchester
WMIN - University of Westminster
LCF - London College of Fashion
AMFI - Hogeschool van Amsterdam, Amsterdam
Boras - University College of Boras
Shinshu - Shinshu University
KIT - Kyoto Institute of Technology
MC_Italy - Marist College (Forence Campus)
HR - Hochschule Reutlingen, Reutlingen University
HN - Hochschule Niederrhein University of Applied Sciences
ENSAIT - Ecole Nationale Supérieure des Arts et Industries Textiles
TUT - Tampere University of Technology, Tampere
DHU - Donghua University, Shanghai
RU - Ryerson University, Toronto
RMIT - Royal Melbourne Institute of Technology

Extracurricular Life and Facts of Interest

The Hong Kong Polytechnic University Students’ Union (HKPUSU)
Fashion Shows
Exhibitions

Here you can contact
Hong Kong Polytechnic University with your question