Course General Description

The Diploma IED in Creative Advertising and Branding, which comprises 180 IED credits, gives rise to creative and strategic professionals whose messages stir up a reaction in their target audiences and leave a lasting memory. 21st‑century creators need to be capable of visually synthesising a message that resonates with the target audience. Catching their attention is no longer enough - it is crucial to gain the audience’s trust. The key lies in clever ideas and a sound strategy. The Diploma in Creative Advertising and Branding gives rise to creative professionals who make a difference, break the mould and instil social values that promote responsible consumption, sustainability and kindness. The aim is to shape enterprising future professionals who work either as freelancers or as an organisation’s creative director, strategic director or brand manager.

School General Description

The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli. The school is organized into four disciplines: Design, Fashion, Visual Communication and Management. It is spread over nine cities—Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo—and thirteen locations which occupy more than 50,000 square meters of space.[3] It offers 29 different courses of three-year duration, in several languages: English, Italian, Spanish and Portuguese. These courses are attended by about 10,000 students every year, totaling to more than 90,000 students, for the Institute's forty-year history.