Course General Description

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

School General Description

The Istituto Europeo di Design (IED) is a private design school in Italy founded in 1966 by Francesco Morelli. The school is organized into four disciplines: Design, Fashion, Visual Communication and Management. It is spread over nine cities—Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo—and thirteen locations which occupy more than 50,000 square meters of space.[3] It offers 29 different courses of three-year duration, in several languages: English, Italian, Spanish and Portuguese. These courses are attended by about 10,000 students every year, totaling to more than 90,000 students, for the Institute's forty-year history.