Fashion and Luxury Brand Management
Istituto Marangoni Fashion and Design School
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39.02.39296500
Course Info
Subject
Fashion
Languages
English
Duration
2 years
Degrees
Master
Course General Description
The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industriesDisciplines
Marketing, Communication and BrandingManagement and Strategy in Luxury
Finance and Wealth Management
Big Data, Analytics and Digital Disruption
Luxury expansion and growth
Future of Luxury
Experiential Marketing
Sociology, Contextual and Cultural Studies
Corporate Social Responsibility
Research Methods
Requirements
Academic TranscriptsLetters of recommendation
Letters of statement
Portfolio
CV
English language proficiency
School Info
Region
Europe
Country
Italy|France|UK|USA
City
Milan|Paris|London|Miami
Year of Establishment
1935
QS Rank
NA
THE Rank
NA
Webometrics
7069
School General Description
The Istituto Marangoni is a private Italian school of fashion and design. It is based in Milan, in Lombardy in northern Italy, and has branches in Florence, London and Paris, Shanghai and Shenzhen in China, Mumbai in India, and Miami in the United States.School Contacts
https://www.istitutomarangoni.com/en
39.02.39296500