Course General Description

Virtually trying before buying, personal avatars, artificial intelligence, algorithms defining style, sustainability, circular supply chains, and digital data collection and are just some of the latest creative issues being discussed and developed in the fashion industry, and the latest ‘disruptive’ influences on traditional fashion retailers. If a brand wants to thrive and ‘survive’ the continuous progression of digital innovation and technology, brand managers, product managers and entrepreneurs of the future need to understand and embrace the latest opportunities available to them. On this course participants learn exactly when and where these opportunities can be adapted or incorporated into a marketing plan, or existing business model.

School General Description

The Istituto Marangoni is a private Italian school of fashion and design. It is based in Milan, in Lombardy in northern Italy, and has branches in Florence, London and Paris, Shanghai and Shenzhen in China, Mumbai in India, and Miami in the United States.