Course General Description

The primary aim of Film & Video Communication programme is to train versatile design informed communicators, fluent in the conception and production of short films on a range of educational, cultural, social, entertainment and marketing communication needs. Students first go through the foundation of basic visual communication skills, along with inputs in social studies. Thereafter, the grooming continues in theoretical as well as technical aspects of film-making, leading to holistic conceptual abilities. With Indian cinema being older than a century, the aims and applications of this medium has undergone a vast change. In the last two decades, more and more audience segments have emerged with very diverse communication needs. Therefore, at NID, the emphasis is on developing holistic conceptual abilities that are adoptable to changing technologies.

School General Description

The National Institute of Design (NID) is a design school in Ahmedabad, Bengaluru and Gandhinagar India. The institute functions as an autonomous body under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. NID is recognised by the Department of Scientific and Industrial Research under Ministry of Science and Technology, government of India, as a scientific and industrial design research organisation.