Course General Description

Universal design thinking being an intrinsic part of product definition, design Process & development, the program aims to create design professionals with competence in system level design development of products, adaptive for diverse users – across cultures, social factors, trans generational physical and cognitive abilities and inabilities. Professionals who are creative in conceptualizing universal and sustainable solutions, strategic and smart in converting them into value propositions, thus influencing the business and initiating positive future impact. Being a master’s program the curriculum will broadly focus on: Universal design thinking & research, strategic approaches towards meaningful differentiators, contextual innovation methods, smart technologies, social & cultural studies, participative design development process. The first and second semesters will be ‘hands-on’, cover concepts of product design related to trans-generational users and will emphasize on creative ideas, making & testing. Courses on Universal design principles, Form study, Human factors, Semiotics, Materials and Manufacturing technologies will be studio/theory based. The design project will look at everyday objects of purpose. The third semester will focus on the rationale: strategy, value, feasibility & viability related aspects of design development.

School General Description

The National Institute of Design (NID) is a design school in Ahmedabad, Bengaluru and Gandhinagar India. The institute functions as an autonomous body under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. NID is recognised by the Department of Scientific and Industrial Research under Ministry of Science and Technology, government of India, as a scientific and industrial design research organisation.