Course General Description

The business of design and the design of business are at the center of the BBA Strategic Design and Management program, which combines studios and seminars that integrate business strategy, design methods, and liberal arts capacities. In hands-on interdisciplinary projects and applied research, you learn to put ideas into action and develop forward-thinking approaches to creative enterprise in various settings.

School General Description

Parsons School of Design has offered students innovative approaches to education since its founding in 1896. Today it is the only American art and design school within a comprehensive university, The New School, which also houses a rigorous liberal arts college and a progressive performing arts school. Its undergraduate and graduate programs, offered through Parsons’ five schools, immerse students in focused training, interdisciplinary inquiry, and practice-based collaborative learning. Here creators and scholars master established art and design fields and advance emerging ones while studying a range of university disciplines. Guided by renowned faculty and curricula, a diverse international community disrupts the status quo, fostering social and environmental good and preparing for an evolving workplace. New York City is home to Parsons’ main campus and a range of creative practitioners and industries. Parsons Paris offers students an atelier-like setting from which to explore heritage brands and traditions, new technologies, and a host of art, design, and business partners in Europe and beyond. Together, these complementary learning communities make Parsons a singular launchpad for a creative education and career.