Advertising Photography
Rochester Institute of Technology College of Imaging Arts and Sciences
Course Info
Subject
Photographic and Imaging Arts
Languages
English
Duration
4 years
Degrees
Bachelor
Course General Description
The advertising photography option prepares students for diverse and rewarding careers in the field of visual communications. While encouraging and nurturing students’ individual image-making practice, students learn to create photographs and moving media for a wide range of commercial use in today’s fast changing media environment. This option is part of the Photographic and Imaging Arts BFA program. The option provides flexibility and specialization within the course curriculum, providing students with a broad overview of the field. Advanced courses allow students to explore a variety of commercial specializations from traditional still life and portraiture, to interdisciplinary courses that model real world team collaborations with graphic designers, new media artists, industrial designers, and computer scientists. This flexibility also enables students to take elective courses from other departments across the university, in majors as diverse as graphic design, visual culture, philosophy, or fine art, in order to enrich their personal visual expression. Within the curriculum, advertising photography students study the inner workings and business aspects of the photographic and imaging industries. In an ever-growing global market, the school encourages and offers many study abroad opportunities for students. The faculty consists of both full- and part-time professors—all of whom continue their personal photo arts practice and have extensive commercial experience as professional photographers. Students work collaboratively to conceive and execute camera-based work that is both cutting-edge and strategic. Along with conventional print-based imagery, students may also work in moving media, emerging and interactive technologies that have real-world application in the commercial industry. Students build a strong professional portfolio throughout their time in the program.Disciplines
General Education – Artistic Perspective: Ancient to MedievalGeneral Education – Global Perspective: History of Western Art: Renaissance to Modern
Drawing
2D Design
4D Design
Elements of Fine Art Photography
Histories and Aesthetics of Photography
Elements of Advertising Photography
Elements of Photojournalism
Elements of Visual Media
Fine Art Core
Professional Development for Artists
Fine Art Photo Portfolio
General Education – Artistic Perspective: Ancient to Medieval
General Education – Global Perspective: History of Western Art: Renaissance to Modern
Drawing
2D Design
4D Design
Elements of Fine Art Photography
Histories and Aesthetics of Photography
Elements of Advertising Photography
Elements of Photojournalism
Elements of Visual Media
Fine Art Core
Professional Development for Artists
Fine Art Photo Portfolio
General Education – Artistic Perspective: Ancient to Medieval
General Education – Global Perspective: History of Western Art: Renaissance to Modern
Drawing
2D Design
4D Design
Elements of Fine Art Photography
Histories and Aesthetics of Photography
Elements of Advertising Photography
Elements of Photojournalism
Elements of Visual Media
Fine Art Core
Professional Development for Artists
Fine Art Photo Portfolio
Requirements
Academic TranscriptsLetters of recommendation
Letters of statement
Portfolio
CV
English language proficiency
Grants and Scholarships
RIT Grant - Award amount is determined annually based on information provided on the FAFSA (Free Application for Federal Student Aid). RIT RCSD(Rochester City School District) Initiative - Awarded to qualified freshman who are graduates of the Rochester City School District who have both lived in the city and attended an approved high school within the RCSD for the last three years of high school. RIT Say Yes To Education Scholarship Program - In partnership with Say YES to Education, awarded to qualified participants in the Say Yes to Education program. Recipients receive award equal to full tuition through a combination of RIT scholarships and state and federal need-based grants Federal Pell Grant - Based on financial need for students who have not yet attained a bachelor’s degree. Federal Supplemental Opportunity Grant (SEOG) – For students who have not yet attained a bachelor’s degree that demonstrate exceptional financial need. Tuition Assistant Program (TAP) – For full-time students who are New York state residents and meet state income guidelines. Higher Education Opportunity Program (HEOP) – For economically and academically disadvantaged residents of New York State RIT Grant - Award amount is determined annually based on information provided on the FAFSA (Free Application for Federal Student Aid). RIT RCSD(Rochester City School District) Initiative - Awarded to qualified freshman who are graduates of the Rochester City School District who have both lived in the city and attended an approved high school within the RCSD for the last three years of high school. RIT Say Yes To Education Scholarship Program - In partnership with Say YES to Education, awarded to qualified participants in the Say Yes to Education program. Recipients receive award equal to full tuition through a combination of RIT scholarships and state and federal need-based grants Federal Pell Grant - Based on financial need for students who have not yet attained a bachelor’s degree. Federal Supplemental Opportunity Grant (SEOG) – For students who have not yet attained a bachelor’s degree that demonstrate exceptional financial need. Tuition Assistant Program (TAP) – For full-time students who are New York state residents and meet state income guidelines. Higher Education Opportunity Program (HEOP) – For economically and academically disadvantaged residents of New York State RIT Grant - Award amount is determined annually based on information provided on the FAFSA (Free Application for Federal Student Aid). RIT RCSD(Rochester City School District) Initiative - Awarded to qualified freshman who are graduates of the Rochester City School District who have both lived in the city and attended an approved high school within the RCSD for the last three years of high school. RIT Say Yes To Education Scholarship Program - In partnership with Say YES to Education, awarded to qualified participants in the Say Yes to Education program. Recipients receive award equal to full tuition through a combination of RIT scholarships and state and federal need-based grants Federal Pell Grant - Based on financial need for students who have not yet attained a bachelor’s degree. Federal Supplemental Opportunity Grant (SEOG) – For students who have not yet attained a bachelor’s degree that demonstrate exceptional financial need. Tuition Assistant Program (TAP) – For full-time students who are New York state residents and meet state income guidelines. Higher Education Opportunity Program (HEOP) – For economically and academically disadvantaged residents of New York StateSchool Info
Region
North America
Country
USA
City
New York City (New York)
Year of Establishment
1829
Number of students
19000
QS Rank
NA
THE Rank
NA
Webometrics
NA
School General Description
The university was founded in 1829 and is the tenth largest private university in the country in terms of full-time students. It is internationally known for its science, computer, engineering, and art programs, as well as for the National Technical Institute for the Deaf, a leading deaf-education institution that provides educational opportunities to more than 1000 deaf and hard-of-hearing students. RIT is known for its Co-op program that gives students professional and industrial experience. It has the fourth oldest and one of the largest Co-op programs in the world. It is classified among "R2: Doctoral Universities – High research activitySchool Contacts
https://www.rit.edu/
admissions@rit.edu.
585-475-6152
Extracurricular Life and Facts of Interest
No matter who you are and what you like to do, there’s a way to be involved in athletics at RIT.Division I and III athletics teams and a variety of intermural sports, wellness and recreation classes, and exciting fan experiences–RIT athletics gets you in on the action. Be a part of a team or come cheer on the Tigers.