Course General Description

New York City is the advertising capital of the world, so it should come as no surprise that the advertising program at the School of Visual Arts attracts the finest students and draws faculty from the best of the city’s advertising industry. Advertising at SVA is a soup-to-nuts proposition: We ground you in the basics—typography, digital production, 3D design, motion graphics, graphic design and a conceptual approach toward problem solving. We broaden your visual literacy and sharpen your voice. Just as important, you benefit from our strong ties to the professional world. Many of SVA’s advertising classes are held right at the agencies of the faculty members, where students can mingle with executives, media planners, and copywriters. Students are offered internships during their junior and senior years, providing further opportunity to connect in the industry, and senior advertising students gain automatic membership in two professional organizations, the Art Directors Club and The One Club.

School General Description

Welcome to New York City, SVA’s hometown, and the leader of today’s creative economy, with more than 14,000 creative businesses and nonprofits. According to the EY Global Talent in Global Cities 2015 study, New York attracts more creative talent than any other city in the world because it “enjoys a unique cultural scene, embedded in a cosmopolitan and forward-thinking urban environment.” There is no better place to study, practice and work as a creative professional. Critique is a vital and challenging part of the educational experience in a college of art and design. Participating in this practice requires students to be open and vulnerable while they present their work for discussion and questioning, and to trust the transformative powers of the process in service of the work. Through the frequent repetition of this act of openness, students and faculty share and strengthen their humanity, empathy and kinship and their work evolves.