Course General Description

The masters in branding offered by the School of Visual Arts is the first program of its kind in the United States.

Create frameworks to guide brand, design and business development Critically evaluate brand, business, marketing and design strategies Master the intellectual link between leadership and creativity

The Master of Professional Studies in Branding is a one-year degree program that examines the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business. Students graduating from this program will be able to take advantage of new market opportunities, and to deliver innovative, successful and sustainable project outcomes in the worlds of design, advertising, marketing and business.

During the year, students develop an understanding of diverse branding strategies, brand valuation, and brand development life cycle. We’ll explore important themes in behavioral science and relevant cultural themes as they relate to branding. We’ll investigate marketing challenges involved in creating and sustaining brands and gain an understanding of and experience with senior corporate management discourse.

School General Description

Welcome to New York City, SVA’s hometown, and the leader of today’s creative economy, with more than 14,000 creative businesses and nonprofits. According to the EY Global Talent in Global Cities 2015 study, New York attracts more creative talent than any other city in the world because it “enjoys a unique cultural scene, embedded in a cosmopolitan and forward-thinking urban environment.” There is no better place to study, practice and work as a creative professional. Critique is a vital and challenging part of the educational experience in a college of art and design. Participating in this practice requires students to be open and vulnerable while they present their work for discussion and questioning, and to trust the transformative powers of the process in service of the work. Through the frequent repetition of this act of openness, students and faculty share and strengthen their humanity, empathy and kinship and their work evolves.