Course General Description

The publishing industry in India is counted among the top seven publishing nations in the world. With an estimated market of INR 10,000 crores, India ranks third after the US and UK in English language publishing. The sector has tremendous potential, both in the domestic as well as the export markets. The course in Graphic Arts and Design Practices at Srishti aims to prepare its graduates to be creative contributors to this publishing industry, whether print-based or digital, whether in English or in other Indian languages. The course is designed with emphasis on blended learning of print-based and digital mediums, to enable technically sound and graphically skillful design and imaging solutions for the publishing and entertainment industry. The practice of Graphic Arts in the 21st century is rich, multi-disciplinary and exploratory as it is nested at the threshold of graphic design, visual arts, imaging, motion graphics and digital publishing. Students will gain expertise in planning, creating and producing work in a variety of creative industries from advertising and branding, to digital & print-based publishing, and, animation.

School General Description

Srishti Institute of Art, Design & Technology (Srishti) is a design school established in 1996 by the Ujwal Trust in Bangalore, India. It offers design education in Digital Video Production, Film, Visual Communication, Experimental Media Arts, Design in Education, Textile Design, Animation and Visual Effects, Interaction Design, Product and Interface Design, Furniture and Spatial Design, Business Systems and Design and much more. Srishti has a number of centers and labs that offer practice- and research-based environments for students and faculty from a multitude of disciplines. These include (in alphabetical order): BHSI – Bangalore Human Sciences Initiative CEMA – Center for Experimental Media Arts CERTAD – Centre for Education, Research, Training and Development CPH – Centre for Public History GRIDs – Grassroots Innovation Design Studio Kabir Project[5] LEDLAB – Law+Environment+Design Laboratory Srishti Films Srishti Labs DesignEARTH Lab Natural Fibres Lab Pandimonium Lab SUI-Srishti Collaborative Blank Noise Srishti's culture encourages thinking, questioning and experimenting to harness the artistic and intellectual potential of each individual and place the institution at the leading edge of contemporary art and design discourse. A multi-disciplinary approach inculcates self-initiated learning and independent thinking and expands perceptual perspectives. Regular interaction with design studios, production and distribution centers, community projects, retail establishments and industry forms a vital bridge between Srishti and the world.