Course General Description

Design is key to our economic growth and cultural evolution. A designer’s role involves both individual ingenuity as well as collaborative creativity. Designers can no longer function in isolation since in today’s society design is not just a creative and thoughtful activity but also a collaborative venture. In the Visual Communication and Strategic Branding course at the Srishti Institute, we focus on educating our students to become engaged and socially aware professionals who become agents of change, activism and advocacy in the context of business, society or environment. This course is designed to address communication and marketing needs of variety of industry clusters across new as well as traditional media and platforms. Learning fundamental skills, design processes and conceptual thinking takes precedence over learning to use computer applications and software. Gaining wider historical and contextual perspectives, strategies and solutions, proficiency in communication and presentation skills, decoding and making meaningful forms and executing these forms and messages on various media are some of the objectives of this course. We locate ourselves at the meeting point of business necessity and artistic value, where Integrity and personal expression of art meets the purposefulness of commerce supported by a genuine insight into people and the way they feel.

School General Description

Srishti Institute of Art, Design & Technology (Srishti) is a design school established in 1996 by the Ujwal Trust in Bangalore, India. It offers design education in Digital Video Production, Film, Visual Communication, Experimental Media Arts, Design in Education, Textile Design, Animation and Visual Effects, Interaction Design, Product and Interface Design, Furniture and Spatial Design, Business Systems and Design and much more. Srishti has a number of centers and labs that offer practice- and research-based environments for students and faculty from a multitude of disciplines. These include (in alphabetical order): BHSI – Bangalore Human Sciences Initiative CEMA – Center for Experimental Media Arts CERTAD – Centre for Education, Research, Training and Development CPH – Centre for Public History GRIDs – Grassroots Innovation Design Studio Kabir Project[5] LEDLAB – Law+Environment+Design Laboratory Srishti Films Srishti Labs DesignEARTH Lab Natural Fibres Lab Pandimonium Lab SUI-Srishti Collaborative Blank Noise Srishti's culture encourages thinking, questioning and experimenting to harness the artistic and intellectual potential of each individual and place the institution at the leading edge of contemporary art and design discourse. A multi-disciplinary approach inculcates self-initiated learning and independent thinking and expands perceptual perspectives. Regular interaction with design studios, production and distribution centers, community projects, retail establishments and industry forms a vital bridge between Srishti and the world.