Course General Description

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers. Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCA’s bespoke MA Design, Innovation and Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

School General Description

The origin of the University for the Creative Arts lies in the establishment of various small art schools in the English counties of Kent and Surrey in the nineteenth century. In Kent the first of these was Maidstone College of Art, founded in 1867, and in Surrey the Guildford School of Art, founded in 1856. During the second half of the twentieth century many of these small art schools merged, eventually forming Kent Institute of Art & Design in 1987, and Surrey Institute of Art & Design in 1995. These two organisations joined forces in 2005 to become the University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester. In May 2008 the University College for Creative Arts was granted full university status by the Privy Council, and adopted its current name, the University for the Creative Arts, officially in September 2008.