Course General Description

Many organisations in society, including commercial companies, broadcasters, governments and educational institutions, have a genuine need for knowledge about entertainment media. With the growth of new media, users now engage with entertainment media wherever and whenever. That is why advertisers, the creative industry, and broadcasters feel increasingly compelled to tailor their products and want up-to-date scientific knowledge about media preferences. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice. This track focuses on the experience, role, and impact of entertainment media on a range of different groups and individuals. Young people are among the earliest adopters of new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming movies on Netflix, young people have integrated entertainment media seamlessly into their daily activities. As such, special attention is paid to this critical audience throughout the Entertainment Communication coursework.

School General Description

The UvA is one of two large, publicly funded research universities in the city, the other being the VU University Amsterdam (VU). Established in 1632 by municipal authorities and later renamed for the city of Amsterdam, the University of Amsterdam is the third-oldest university in the Netherlands.[2] It is one of the largest research universities in Europe with 31,186 students, 4,794 staff, 1,340 PhD students[1] and an annual budget of €600 million.[3][4] It is the largest university in the Netherlands by enrollment.