Course General Description

Media Design track is the application of design thinking and design practices to create the targeted touchpoints of strategic communication for modern media in a commercial context, such as social media strategies, packaging design, app development, and user experience. The Media Design track provides the methods and processes to solve a strategic communication problem, the experience and understanding to design an original concept, and the skills and best practices to bring those concepts to life. In the past year alone, 25 media design students made the One Show finals, with 12 students earning pencils, the impressive One Show awards. Our graduates are employed as digital producers, social media managers, app designers, graphic designers, user experience strategists and interaction designers.

School General Description

As one of only 36 public research institutions in the Association of American Universities (AAU), the University of Colorado Boulder is all about realizing the positive impacts of new knowledge. From offering dozens of exciting programs in a range of academic fields, to serving as one of the world’s most dynamic research and innovation hubs, to working closely through hundreds of public outreach efforts with communities across Colorado and the world, we take pride in helping our students, faculty, staff and partners turn new ideas into productive outcomes that change lives. CU Boulder’s vision is grounded in its statutory mission as a national public research university. In Colorado statute, the university is defined as the “comprehensive graduate research university with selective admissions standards . . . offer(ing) a comprehensive array of undergraduate, master and doctoral degree programs” of what is now designated the University of Colorado System. CU Boulder recognizes the exceptional opportunities associated with its role as a research university, and values the unique strength and character research achievements bring to undergraduate education. It is keenly aware of its responsibility for educating the next generation of citizens and leaders, and for fostering the spirit of discovery through research. Indeed, CU Boulder believes that its students, both graduate and undergraduate, benefit from the comprehensive mix of programs and research excellence that characterize a flagship university. Thus, CU Boulder’s statutory mission is relevant today and will remain relevant tomorrow.