Course General Description

Master the art of persuasion by working with real clients in advertising and gain a Chartered Institute of Marketing (CIM) accredited degree, recognised by major employers. On the course, you will explore subjects such as consumer behaviour, marketing communications and the global business environment in you first year. You can then specialise and tailor your degree to your interests with subjects such as luxury brand management, services marketing and the advertising agency. Throughout your degree you will learn how to pitch to clients, manage the creative process and deliver on brief, preparing you perfectly for the working world. The University of Gloucestershire School of Business and Technology has moved to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £18 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new School of Business and Technology and other developments with our virtual fly-through video and see where you could be taking the first steps towards your career in marketing.

School General Description

The University of Gloucestershire is a public university based in Gloucestershire, England. It is located over three campuses, two in Cheltenham and one in Gloucester, namely Francis Close Hall, The Park, Oxstalls and The Centre for Art and Photography being near to Francis Close Hall. The university provides almost 100 undergraduate courses and around 57 taught post-graduate courses within eight schools. Every year our students complete over 4,000 placements and internships in the UK and abroad. From London Fashion Week and the BBC, to beachfront hotels in South Carolina or fast paced A&E departments – our students push themselves to graduate a step ahead. If you accept us as your first choice and apply for accommodation​, we will guarantee you a place in university or partner-managed accommodation. We have a Helpzone on every campus, which is open for all students with any issue or query. From choosing where to live, accessing dyslexia support, scholarships and funding, or health and wellbeing support – no question is left unanswered. We have over 80 different sports clubs and societies and the best freshers' fayre in the country (BAM Freshers' Fayre Survey 2018).