30X40 Design Workshop

Startup Toolkit for Architect Entrepreneurs - Volume 1

The to-do list for architecture startups is long. There's letterhead, logos, business cards, and branding to design. There are systems to put in place to ensure the brand you're creating can deliver on its promises. Among all this are questions: how are new client's processed and welcomed? What will you charge? What business structure and revenue model makes the most sense? All this before you put pen to trace.
Length 06:58
Price Free of charge
Subject Architecture
Languages English
Video Transcripts English

About the video

Most new businesses cobble together systems ad hoc – on an as needed basis. What if the systems, tools, templates, and worksheets were done for you, available and at the ready when you needed them on day one?
The Architect + Entrepreneur: Startup Toolkit – Volume 1 is the foundational resource every startup practice needs.
What does it include?
The most useful tools, templates, systems and worksheets as curated by Eric Reinholdt, award-winning architect and author of Architect + Entrepreneur. These are the documents Eric created for his residential architecture studio, 30X40 Design Workshop located on Mount Desert Island, Maine.
Brand Tools:
Naming Guide Resource (PDF) – 3 pages
Branding Resource + Links (PDF) – 3 pages
Business Card Template (Images, PSD)
Sample logo (PSD, JPG)
Social Media Icon Pack – B&W (PNGs)
Lean Canvas (PNG)
Organizational Tools:
Business Structure Cheat Sheet (PDF) – 5 pages
Revenue Model Guide (PDF) – 5 pages
Passive Income Cheat Sheet (PDF) – 3 pages
Email Marketing Tools:
Email Capture Resources (PDF) – 3 pages
(15) Email response templates (Word) – 5 pages
Process Tools + Documents:
New Client Design Process Guide (Word) – 13 pages
New Client Standard Operating Procedure (SOP) – (Word) – 2 pages
New Client Interview Questions (Word) – 4 pages
Draft Fee Proposal (Word) – 6 pages
New Client Welcome Checklist (Word) – 2 pages
New Client Programming Worksheet – (Excel) – 1 page
New Client Questionnaire (PDF, Word) – 12 pages
Client Authorization Letter (Word)
Project Fee Tracking Worksheet – (Excel) – 1 page
Shop Drawing Stamp (PDF, PSD)
General Project Information Document (Word) – 1 page
Meeting Notes Document (Word) – 1 page

Meet the instructors

Eric Reinholdt is a founder of Thirty by Forty Design Workshop which was established in June 2013 in a home he designed overlooking Acadia National Park on Mount Desert Island. In 2016, he designed and constructed the Long Studio to complement the Longhouse and serve as a full-scale model of his design principles and the latest in building science; this is the home for 30X40.
“My work celebrates humble materials, subtle contrasts and finely-crafted details. I have a strong interest in modern regionalist design, local materials and familiar building forms juxtaposed against modern, open floor plans. I employ a minimalist, Shaker-like palette of details inspired by the site and natural surroundings.”

Video syllabus

Toolkit Review