Gareth David Studio

Graphic design is not simply about making things look good. In Graphic Design there are principles of Design that can be considered. These principles are what typically separate good design from bad design. These principles all have a relationship between each other and appear in every well designed piece of work you see. A good grasp of Design Theory or mean there is always substance behind your work. The key principles of Design are: Contrast, Hierarchy, Alignment, Balance, proximity, Repetition, Simplicity and Function. Whatever work you produce, be it for a magazine, a poster, a website or an advertisement, the principles of design should be considered. A good designer will keep these principles and guidelines in their toolkit and will consciously use them to develop their ideas.
3rd key element: Alignment
Alignment is the placement of visual element so they line up in a composition. In Design we use Alignment to organise elements, to group elements, to create balance, to create structure, create connections between elements and to create a sharp and clear outcome.

Edge Alignment
Centre Alignment
Alignment Examples on Print Pages