Gareth David Studio

Graphic design is not simply about making things look good. In Graphic Design there are principles of Design that can be considered. These principles are what typically separate good design from bad design. These principles all have a relationship between each other and appear in every well designed piece of work you see. A good grasp of Design Theory or mean there is always substance behind your work. The key principles of Design are: Contrast, Hierarchy, Alignment, Balance, proximity, Repetition, Simplicity and Function. Whatever work you produce, be it for a magazine, a poster, a website or an advertisement, the principles of design should be considered. A good designer will keep these principles and guidelines in their toolkit and will consciously use them to develop their ideas.
4th key element: Balance
Balance is the visual weigh of elements in a composition. We use balance to add stability, add structure, create emphasis and to create dynamics. In Design one will attempt to place visual elements in an aesthetically pleasing arrangement, or particular arrangement to fulfil a purpose or achieve a particular look and feel.

Symmetrical Balance
Asymmetrical Balance
Radium Balance
Selection of Balance