Gareth David Studio

Graphic design is not simply about making things look good. In Graphic Design there are principles of Design that can be considered. These principles are what typically separate good design from bad design. These principles all have a relationship between each other and appear in every well designed piece of work you see. A good grasp of Design Theory or mean there is always substance behind your work. The key principles of Design are: Contrast, Hierarchy, Alignment, Balance, proximity, Repetition, Simplicity and Function. Whatever work you produce, be it for a magazine, a poster, a website or an advertisement, the principles of design should be considered. A good designer will keep these principles and guidelines in their toolkit and will consciously use them to develop their ideas.
8th key element: Function
Function is the consideration of the main objective for a piece of graphic work and how well a design is explored and executed to meet that end.
The ultimate goal of any graphic design is to communicate and make an impression, but what’s equally important is that the right impression is made and the intended outcome is achieved.

Overview
Requirements
Intended Outcome
Form
Audience
Question ‘Why’