Gareth David Studio

Graphic design is not simply about making things look good. In Graphic Design there are principles of Design that can be considered. These principles are what typically separate good design from bad design. These principles all have a relationship between each other and appear in every well designed piece of work you see. A good grasp of Design Theory or mean there is always substance behind your work. The key principles of Design are: Contrast, Hierarchy, Alignment, Balance, proximity, Repetition, Simplicity and Function. Whatever work you produce, be it for a magazine, a poster, a website or an advertisement, the principles of design should be considered. A good designer will keep these principles and guidelines in their toolkit and will consciously use them to develop their ideas.
6th key element: Repetition
Repetition is the reusing of the same or similar elements throughout a design. Now this is not to be mistaken for repetition of visual elements as a pattern. Visual elements as a pattern is more to do with visual style or visual artwork in an overall piece of design work. Good design practice seeks to repeat some aspects of a design throughout a piece of work, be it for a simple or a complex piece of work.
We use repetition to create a sense of unity and consistency throughout a design. Repetition creates a particular style and creative cohesiveness, creates emphasis, hierarchy structure and strengthens a design.

Impression Using Design
Repetition in Branding
Repetition in Magazines