Gareth David Studio

Graphic design is not simply about making things look good. In Graphic Design there are principles of Design that can be considered. These principles are what typically separate good design from bad design. These principles all have a relationship between each other and appear in every well designed piece of work you see. A good grasp of Design Theory or mean there is always substance behind your work. The key principles of Design are: Contrast, Hierarchy, Alignment, Balance, proximity, Repetition, Simplicity and Function. Whatever work you produce, be it for a magazine, a poster, a website or an advertisement, the principles of design should be considered. A good designer will keep these principles and guidelines in their toolkit and will consciously use them to develop their ideas.
7th key element: Simplicity
Simplicity is the discipline of minimising, refining or editing back a design. The ultimate goal of any piece of graphic design is to make an impression, hopefully a lasting impression. If a design achieves this goal, it will be fulfilling its purpose, to communicate and insist upon a particular message.
In design there is a general consensus that less is more, less is more striking. We consider simplicity to ensure that a piece of communication has maximum clarity. We consider simplicity to create balance and impact.

Simplicity in Design
Striking and Easy To Understand
Simple – Best