The Futur Academy
Brand Identity and Packaging Process How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options? Find out the answers to these questions by watching this Futur Academy video.
| Length | 06:12 |
| Price | Free of charge |
| Subject | Design, Logo Design |
| Languages | English |
| Video Transcripts | English |
About the video
Thi episode features The Futur’s graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process.
Here’s Min’s process for this assignment:
Brainstorming prompts:
Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs.
The logo wordmark:
Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color.
The packaging:
She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client.
Meet the instructors
The Futur Academy is a group of creative professionals and educators that teach practical design and business education to a fast-growing global audience.
Video syllabus
Brainstorming Prompts
The Logo Wordmark
The Packaging