The Futur Academy
Logo Design – How to Improve Your Letterforms How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography? Find out the answers to these important questions in this video tutorial.
| Length | 11:33 |
| Price | Free of charge |
| Subject | Design, Logo Design |
| Languages | English |
| Video Transcripts | English |
About the video
In this episode, Chris Do, carefully adjusts the details of this “devote” logotype.
Meet the instructors
The Futur Academy is a group of creative professionals and educators that teach practical design and business education to a fast-growing global audience.
Video syllabus
0:46 – problems with the logo
0:54 – What are overshoots?
1:18 – Matching thicks and thins
1:44 – Aim for optical balance
3:18 – Finessing the letter thicknesses
3:40 – Comparing to Bauer Bodoni
4:50 – Study well-drawn typefaces
6:30 – Simplify your illustrator curves
8:05 – Compare each logo version
8:23 – How to draw an “e” in Adobe Illustrator