The Futur Academy
Package Design – One Day Challenge Package design process and tutorial from start to end. How do you redesign a package? What is the packaging design process? Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good? Find out the answers to these questions by watching this video tutorial.
| Length | 13:08 |
| Price | Free of charge |
| Subject | Design, Digital Art |
| Languages | English |
| Video Transcripts | English |
About the video
In this episode, Matthew takes on the same challenge the #FuturYoungGuns did. Matthew decided to redesign the packaging for Marukan Rice Vinegar.
The Young Guns had 2 weeks to do it. Matthew tries his best to complete the same task in one day. Can he do it? What do you think about his results?
The criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness
Meet the instructors
The Futur Academy is a group of creative professionals and educators that teach practical design and business education to a fast-growing global audience.
Video syllabus
Choose an ethnic food to redesign its packaging
Do not change the logo or colors
Must use all type, legal, barcode from the existing package