The Futur Academy
Redesigning Your Logos – Tips, Grids, and How to Improve Your Lettering How do you improve your hand-lettered logos? What do you do with the awkward negative space between your letterforms? How do you learn to find the mistakes in your logo designs? Find out the answers to these important questions in this video.
| Length | 06:31 |
| Price | Free of charge |
| Subject | Design, Logo Design |
| Languages | English |
| Video Transcripts | English |
About the video
In this video, Chris critiques this hand-drawn script logo by Anthony Banks. Chris shares how laying out guides in Adobe Illustrator can help you see the errors in your typography so you can learn to correct them.
Meet the instructors
The Futur Academy is a group of creative professionals and educators that teach practical design and business education to a fast-growing global audience.
Video syllabus
00:20 – Overview
01:02 – Drawing a grid in Adobe Illustrator
01:35 – Matching stroke widths
01:54 – Similar letters share identical parts
02:13 – How to make letters feel cohesive
02:20 – How to treat the overshoots of curved letterforms
03:02 – How to smooth out your curves in Illustrator
03:39 – Checking the legibility of your design
04:08 – How to deal with awkward gaps
04:30 – Why you need to study good work
04:45 – Why you need to reduce points on your path
05:10 – Balancing the logo
05:21 – Matching the thickness of your typography