The Futur Academy
Stefan Kunz – Hand Lettering Artist Livestream This a video of a live stream translation with a discussion with a professional logo designer guest who talks about his experience and gives some essential tips for the beginners in this industry.
| Length | 1:04:53 |
| Price | Free of charge |
| Subject | Design, Logo Design |
| Languages | English |
| Video Transcripts | English |
About the video
Stefan Kunz is a letterer, designer, and illustrator bringing his imagination to life on paper (and beyond). Stefan has always been very passionate about graphic design and typography, but the inflection point came once he began combining two of his favorite passions – drawing type and photography. Stefan developed his signature style, TYPO x PHOTO, through the prolific output of his wordscapes (hand lettering art integrated into unique landscapes) and as a result has captured the attention of international clients whilst building a dedicated social audience (370k+ on Instagram and 243k views on Youtube).
In addition to collaborating with clients such as Asics, Adobe, Apple, Coca-Cola, Unsplash, Nokia, Hallmark, Hillsong, Skillshare, Microsoft.
Stefan is also the author of his own published book, The Art of Lettering: Modern Calligraphy in Four Easy Steps.
Meet the instructors
The Futur Academy is a group of creative professionals and educators that teach practical design and business education to a fast-growing global audience.
Video syllabus
07:01 – How do you make a living as a hand lettering artist
09:48 – How much do you charge
14:00 – The first pitch he wasn’t ready for
19:35 – How did you know how much to charge
31:21 – Stefan’s background
33:15 – How did you get into lettering
42:01 – What’s your process
53:02 – How did you get your clients?
59:55 – 1 tip for someone getting into lettering
1:02:12 – Recap