Sad but true: Design is dominated by white, able-bodied men. Reports on the design economy demographics make for rather depressing reading in this regard. The analysis reveals that the industry is mostly white, male and from “more advantaged groups”. A whole list of challenges – from inaccessible mentoring schemes for graduates to 20% gender pay gap – results in the fact that even in such economies as the UK, where design is thriving, the profession is 78% male and 87% white. The research finds that women are less likely than men to be in senior roles; while 88% of design managers are white, compared to 7% from an Asian background, 2% from Black, Asian and ethnic minorities, and 3% from other ethnic groups.
The design industry is lacking diversity and it is obvious that one of the biggest reasons to that is education with its high tuitions, unbalanced curriculum focusing mainly on Western design tradition and “mostly white, mostly male” staff. Notwithstanding the fact that creative arts and design are often thought as disciplines of expression and liberal thinking, it appears that it is the pedagogies themselves that are contributing to a crisis of diversity, leaving women and Black, Asian and ethnic minority students feeling excluded of the practice.
There are many areas of art and design pedagogical practice in which inclusivity, equality and diversity can be enhanced. Education systems rarely connect with students outside of the Eurocentric narrative. In the academic year 2018/2019, 108,965 white students were enrolled in creative arts and design-related undergraduate degrees, compared with just 5,855 and 5,155 from Black and Asian backgrounds respectively.
However, the diversity problem in design education is not only in the numbers, but also in the lack of diverse role models. Students and educators point out that most design courses taught in the higher education institutions focus on “Anglocentric and Eurocentric ways of seeing”, just as most publications focus on Western design tradition. Movements such as Swiss Modernism, Bauhaus, Dada, De Stijl, and Art Deco are all heavily emphasized in design education, leaving non-Western tradition (such as design from Latin America, South America, Africa, and all of Asia) under-represented.
Danah Abdulla, designer, researcher, current programme director of graphic design at the Camberwell and Chelsea colleges, University of the Arts (UAL), explains, “Students are aware of the histories they’re being shown, and not shown. How often does a student of Indian origin gets to hear about a good Indian designer? What effect do you think that eventually has on how they perceive the profession?”
“Diversity in design means diversity of experience, perspective and creativity”
That is the position supported by Harriet Harriss, dean of the Pratt School of Architecture and former architecture and interior design research lead at the Royal College of Art. “You can’t be what you can’t see,” she says. ”And if marginalised students don’t see themselves represented on their reading lists and in their curriculum, this in turn leads to a feeling of being marginalised in the discipline”.
Here, we come across another term often being used interchangeably with “diversity” – “decolonization.” Though the terms are linked, diversity is about bringing more people to the table, while decolonization is about changing the way we think. For many decades, design values and history have been taught through a canon, the accepted pantheon of work by predominantly European and American male designers, that sets the basis for what is “good” or “bad.” The sad truth is that authority of the canon has undermined the work produced by non-Western cultures and those from poorer backgrounds so that Ghanaian textiles, for example, get classified as craft rather than design.
Abdulla is a part of the founding team of the Decolonising Design initiative, collectively curated online platform that looks to put design pedagogies under a lens, touching on issues such as post-colonialism and decolonialism, feminism, queerness and activism and exploring how these fit in to modern understandings and teachings of design by way of articles, resources and events. She points it out that we often consider design and design education as “neutral”, where we should go further into the politics of design practice. “For far too long, designers have remained married to the concept that what we do is neutral, universal, that politics has no place in design,” says Abdulla. Yet the choices we make as designers are intrinsically political: With every design choice we make, there’s the potential to not just exclude but to oppress; every design subtly persuades its audience one way or another and every design vocabulary has history and context. Learning about the history of colonialism will open our eyes to how power structures have formed society today, and how they dominate our understanding of design.”
Both Abdulla and Harriss suggest that radical curriculum changes should be a necessary approach to diversifying design education. Another direction in this work is propose by Aisha Richards, a MA tutor in applied imagination in the creative industries in University of Arts, London, and director of the Shades of Noir (SoN) programme, supporting race equality and its presence in art, design and communication higher education.
In her “Embedding equality and diversity in the curriculum: an art and design practitioner’s guide” co-authored with Terry Finnigan, Head of Widening Participation at London College of Fashion, UAL, she highlights that although an increasing number of students from black and minority ethnic backgrounds are choosing to study creative subjects, the large majority of staff employed to teach the subject remain mainly white. Although this area has been researched for over fifteen years, however, only recently some concrete actions have been taken. “When you don’t have the diversity of staff to offer the diversity of perspectives to the diversity of students, this is where a big part of the problem lies,” she says.
Richards insists that the higher education institutions should focus on ensuring whether or not minority students are “valued in a way that means they complete their education successfully,” rather than just seeking out ways to enroll more such students. She sees solutions for this challenge in curriculum design, staff training, establishment of safe spaces and community support. These are, according to Richards, an important part of levelling a historically and systematically uneven playing field.
At UAL, Richards and Finnigan created a unit entitled ‘Inclusive learning and teaching in higher education’ (ILTHE), that encourages students (academic members of staff) to reflect on themselves and their practice. They are required to discuss a range of diversity and equality issues through a blog, study literature and write an essay illustrating their understanding of these topics, and then undertake a curriculum innovation linked to their professional teaching context, which has proved to be the most transformational component. It has created some very interesting and proactive outcomes, such as the support of critical thinking including critical race theory, creation of pedagogical interventions, and support of innovation through collaborative working practices.
At the same time, in her work with Shades of Noir, Richards has begun to implement change at UAL with the final goal of equal representation throughout all levels of the institution. Lobbying with UAL’s Group for the Equality of Minority Staff (GEMS) for equal representation on interview panels and committees. The next target is to get equal representation on all committee co-chairs.
SoN has recently begun working with other institutions and is actively seeking to share its expertise and collaborate nationally and internationally. SoN offers higher education a range of activities that support change in behaviour and practice, through an online resource database, debates, exhibitions, workshops, curriculum design, audits, validation and reviews. Described as art schools’ critical friend and movement for change, SoN aims to address a lack of embedded representation, cultural currency and accessible knowledge in the creative curriculum and pedagogy within art, design and communication higher education.
It is crucial that race and gender are only part of the picture. According to American Institute of Graphic Arts (AIGA), the largest professional association of designers in the world, diversity in design means diversity of experience, perspective and creativity—otherwise known as diversity of thought—and these can be shaped by multiple factors including race, ethnicity, gender, age, sexual identity, ability/disability and location, among others. Lack of diversity – both in education and in profession – leads to apathy, insensitivity and even discrimination. On the contrary, from a practical (not to mention ethical) standpoint, diversity and inclusion within the field of design lead to more innovation through problem-solving, whether in service to business or society. And that’s what design is all about.
