Author: Ellen MacArthur Foundation
The book tackles common myths and sets out the fundamental principles of circular design, which go beyond designing single products and services and instead focus on how to reshape the whole system. It explores how creatives can implement circular economy principles and demonstrates that by viewing waste and pollution as design flaws, circular design can become the new norm.
Through examples of circular design in practice and with insights from luxury brands including Gucci and Vivienne Westwood, independent labels such as Kevin Germanier and Marine Serre, high-street giants including Gap Inc, H&M Group and PVH Corp., pioneers of the virtual fashion experience – Alvanon and The Fabricant, and clothing resale and rental specialists such as thredUP and Vestiaire Collective, the book shows how creatives can transform the future of fashion, from being a major cause of global challenges like climate change and biodiversity loss, to being part of the solution.